Strategic consultancy

Zone has been helping brands connect with audiences for nearly 20 years. We have an unparalleled track record in creating innovative and effective content across a range of media, and our senior management team have worked on some of the UK’s most successful brands.

In 1992, Zone launched the official Manchester United magazine, and we worked with the club throughout the nineties to help them become established as a global force off the pitch as well as on it. We worked with The Spice Girls, helping turn a pop group into an international entertainment brand.

We helped launch Channel 5 – the first terrestrial TV channel to launch in the UK for 20 years – and subsequently worked on the launch of Film4 – the first subscription channel from a major terrestrial broadcaster. Zone provided all of the editorial content for HomeChoice, the pioneering On Demand IPTV service, and has worked with BT since the launch of BT Vision back in 2007.

In every instance, we worked closely with clients at a senior level to identify the strategic challenges facing their businesses. A commitment to understanding the strategic context remains at the heart of our agency culture, whether we’re working with start-up businesses or international corporations.