PKR appointed Zone to manage the specification, design and build of PKR.com, with the ambition to create the biggest and most authoritative source of poker content on the web.
Working closely with the team at PKR, we developed a strategy and IA for a content-rich website with a wealth of community features, providing users with strong incentives to continue playing with PKR in a promiscuous market largely driven by short-term promotions. Implementing this strategy involved building a multi-lingual content management application and a real-time integration with the PKR game client.
The game client integration allows website content to be personalised according to the in-game activity of each individual player. Community features allow users to track the activity of their PKR friends via an individual newsfeed, which includes information about tournaments and winnings, as well as status updates, in-site messaging , forum posts and comments posted against individual articles.
The site is updated constantly with articles on poker strategy from some of the world’s most respected poker writers, alongside interviews with PKR players, blogs from behind-the-scenes and daily reports from major events such as the 2009 World Series of Poker in Las Vegas.
Rich multi-media content from PKR.tv is streamed via the website, allowing users to watch key hands and tables from tournaments and events re-created using PKR’s market-leading virtual 3D environments. The visual design of the website was created to strongly reflect PKR’s distinctive, award-winning 3D gaming environment, with custom screengrabs and animations used throughout the site.
The site launched in June 2009, and in August, PKR passed the 3 million registered user milestone just three years after the business launched.
http://www.pkr.com