Our friends over at Public Zone are dedicated to using their digital expertise on behalf of clients in the charity and non-for-profit sectors.
Having seen huge success with their MyMP iPhone application (which now has 12 MPs from all three major parties), they are well placed to help charities understand the role apps can play in an integrated communications strategy.
So it's no surprise that Third Sector magazine interviewed Public Zone founder Jonathan Simmons for a feature about mobile applications.
"If a charity starts a conversation with 'we'd like an app', then it almost certainly doesn't need one," he told them.
"Don't get into it unless you know what you want to get out. Charity clients often have a checklist for digital communications, believing they must have an app - but an app is no different from a website.
"The same questions apply: ask who will use it, why, and what it's worth to the charity."
You can read the full feature on the Third Sector magazine website here.