Social media is a term which includes a range of websites, applications and platforms, including - but by no means limited to - Facebook, Twitter, MySpace and YouTube. Given the spectacular growth of social media in the past two years, it's no surprise that there's a lot of hype around social media marketing.
Social media campaigns can be highly effective. Brands can reach lots of customers quickly and cost-effectively, and the social element of the platforms promise the elusive 'word-of-mouth' promotion which every client wants.
Social media is an increasingly important tool in the mix of channels we use to distribute content. Our award-winning work for New Look uses YouTube and Facebook to distribute content to a fashion-hungry audience of teenage girls and young women.
The Ray-Ban Rooms site we created pulled together video from Vimeo, music from Spotify and live content updates from Twitter to create an immersive, multi-media content experience. We helped PwC build community among their graduate trainees by creating a Facebook App to link new starters at locations all over the UK.
And our 4Food team have pioneered Channel 4's use of social media, using Facebook to create a real-time community following the Gordon Ramsay Cookalong series; and engaging Come Dine With Me host Dave Lamb to Tweet live as the cult cookery show is broadcast.
Social media marketing isn't just about Facebook and Twitter. Location-based services such as Foursquare, MyTown and Gowalla are opening up a new dimension of content opportunities, while sites like Mumsnet and Tripadvisor have the power to make or break brands or product launches.
Our social media team have the strategic and technical skills to help clients unlock the potential of social media. Our integrated approach to social media means we can create joined up content strategies - strategies which inform, engage and entertain customers, irrespective of the platform or channel.